Nau, is a new clothing line. Think Prada meets Patagonia. Except, Nau gives 5% of their sales, not 5% of profits, not 5% of the net, but 5% of total sales to a charity that they allow customers to select. (Patagonia, the gold standard for corporate giving gives 1%) Nau's business model is greener than Kermit and their clothers are bad-ass. They only have 4 brick and mortar stores now, but they also sell direct from their online portal. Oh, and they also have a great blog called The Thought Kitchen. I predict these guys will be huge. Smart, smart, smart.
Voodoo Doughnuts are just nuts. They make crazy-as-fuck doughnuts and they preform marriages at their store in downtown Portlands nightlife district. The founders, Cat Daddy and Tres, are funny as hell and extremely savvy when it comes to creating retail theater. Their Voodo Doll Doughnut is pure genius. It's a doll-shaped jelly doughnut filled with raspberry filling "blood" which comes with a pretzel stick to inflict their cure. I want to fly to Portland just to try their doughnuts (the most expensive one is 5 bucks) because according to Tres, they won't ship the doughnuts because it disrespects the doughnuts. They are firm believers in the 6-hour lifespan of a doughnut, and I have to agree with them. This is exactly where Krispy Kreme got in trouble. Once you get an oddly moist yet oddly dry, day-old Krispy Kreme that you bought at Albertson's, or worse–a gas station–you just don't have that same warm feeling about the brand.
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