Yesterday, I went around to all the Dallas bookstores and signed stock while giving free copies to the booksellers who helped me. The autographed-copy stickers will help move books, and hopefully if said booksellers read my book and like it, they will hand-sell it.
Seeing your book in stores is exhilarating—what with all the averting of your eyes and digging your toe in the sand when someone says your author photo is handsome; and when you modestly espouse the merits of following dreams; and then laugh with booksellers who think the title is funny. It's the ego equivalent of hitting a crack pipe. You almost have to wipe the white powder from your mouth.
But then euphoria fades, and you see all these other books—big books that want to beat up your little no-name author book. 1776. Freakonomics. The Kite Runner. Books that everyone is talking about. Books that shine like hard candy in the front of the store, while your book, which has only been out for two days, has already been ushered to the back of the store, to "The Stacks." So you go home and check your Amazon ranking—thinking that the Internet, the Great Democratizer, will hold better news—and you see the shitty Publisher's Weekly review that's as big and bright as Vegas telling people not to buy your stupid little book. This is when you realize, that what you are doing is completely and utterly impossible. That you are riding on a SCUD missile that is aimed straight for the mid-list and you are flapping your arms wildly, trying to change its course.
Then you get a call from your publicist, telling you that the Dallas Morning News wants to do a story about you and your book. The flame licks your ego's glass pipe, the water boils, the rocks melt, you inhale, and you feel like John Irving again.